AI Visibility Report — by iMakeMVPs

Acme Plumbing

AI search engines mention Acme Plumbing for 3 of the 5 customer questions we tested — but they're missing you on the other 2. Below are the ones you're losing, and why.

Below: what AI engines see on your site today, what's missing, and what to do about it.

Checked on 2026-04-27 · Tool version: geokit 1.2.0

Your AI-visibility scorecard

Three things AI engines look at to decide whether to recommend your business. Plus how many pages we checked.

Name tag data

Schema is hidden code that labels what's on your page — your business name, services, hours, FAQs — in a format AI search engines can read directly. Sites with good schema get cited more often because the AI doesn't have to guess what you do.

3 of 5 found

AI guide file

A small text file at the root of your site (yoursite.com/llms.txt) that tells AI engines what your site is about and points to the most important pages. It's like a sitemap written for AI instead of Google.

Written for you

AI engines naming you

A "citation" means an AI engine named your site as a source when answering a real question. We test this by asking the AI a question a real customer might ask and checking whether your URL shows up in its sources.

3 of 5 questions

Pages we checked 3

Are AI engines naming your business?
A "citation" means an AI engine named your site as a source when answering a real question. We test this by asking the AI a question a real customer might ask and checking whether your URL shows up in its sources.
An "AI engine" is any tool that answers questions by reading the web — ChatGPT, Claude, Perplexity, Google AI Overviews. They all surface different sites for the same question, which is why we test against more than one.

We asked an AI engine the kinds of questions a real customer might type — and watched which businesses it recommended. Here's whether your site got named.

AI engines we asked: ChatGPT, Claude, Perplexity.

Result: 3 of 5 questions named your site.

Question we tested	Named your site?	What got named
Acme Plumbing	Yes Named by: ChatGPT, Claude, Perplexity	Pages of yours that came up: https://acmeplumbing.com/ https://acmeplumbing.com/about
Acme Plumbing reviews	Yes Named by: ChatGPT, Perplexity	Pages of yours that came up: https://acmeplumbing.com/
Acme Plumbing pricing	No	Named instead: thumbtack.com, homeadvisor.com.
best Phoenix plumber	No	Named instead: phxplumbers.com, sameday-plumbing.com, bestplumberaz.com.
24/7 emergency plumber Phoenix	Yes Named by: Claude	Pages of yours that came up: https://acmeplumbing.com/services/drain-cleaning

How we tested

We sent each question to ChatGPT, Claude, Perplexity in parallel, all with live web search enabled, then parsed which sources each engine cited. A "yes" means at least one engine named your site; the "Named by" line under each "yes" lists which engines did. Errored hits (timeout, rate-limit) are excluded from the count.

What AI engines can read on your site
Schema is hidden code that labels what's on your page — your business name, services, hours, FAQs — in a format AI search engines can read directly. Sites with good schema get cited more often because the AI doesn't have to guess what you do.
JSON-LD is the file format used to write schema. It's a small block of code added to your page's `<head>` — invisible to visitors, but ChatGPT, Google, and Perplexity all read it.

AI engines look for small bits of code on each page — a kind of "name tag" — to figure out who you are, what you sell, and where to find each service. Here's what we found, and what we wrote for you. We only add a name tag when your site really shows the info; we don't make anything up.

Business name tag
Tells AI engines who you are: business name, logo, address, phone, social links. This is the foundation — without it, AI tools may quote a competitor instead of you when someone asks about your brand.
We're sure

https://acmeplumbing.com/

What we found: your business name, your logo, your one-line summary, 2 social media links.
Website name tag
Identifies your homepage as the official site for your brand and (when you have site search) tells AI how to use it. Helps AI engines link people to your site instead of a directory listing.
We're sure

https://acmeplumbing.com/

What we found: your business name.
Service page tag
Lists each service you offer as its own labeled item — "drain cleaning", "water heater repair", and so on. AI engines use this to match you to people asking about a specific service, not just your industry.
Fairly sure

https://acmeplumbing.com/services/drain-cleaning

What we found: service name from the page headline: Drain Cleaning, pricing info on the page.
FAQ block tag
Marks up your FAQ answers so AI engines can lift them directly into a chat reply. When ChatGPT answers "do plumbers fix slab leaks?", a marked-up FAQ is what gets quoted.
Couldn't write

https://acmeplumbing.com/

No FAQ block found. Pages need at least 2 question/answer pairs grouped together for us to write the FAQPage tag.
Page-trail tag
Shows AI engines the path to a page (Home → Services → Drain Cleaning) so they understand how your site is organized. Helps your inner pages get cited, not just the homepage.
Couldn't write

https://acmeplumbing.com/services/drain-cleaning

Inner pages don't show a clear path from the home page (Home → Services → This page).
AI guide file (llms.txt + llms-full.txt)
A small text file at the root of your site (yoursite.com/llms.txt) that tells AI engines what your site is about and points to the most important pages. It's like a sitemap written for AI instead of Google.
Written for you

We wrote both the short and long AI guide files. See "Files for your developer" below to install them at /llms.txt and /llms-full.txt on your site.

What to do next

Here's what to fix, in order of impact. Each one says what's wrong, why it costs you, and who fixes it.

High priority Add a Frequently-Asked-Questions section to one of your key pages

What's wrong: No page on your site has a real FAQ block — at least 2 questions and answers grouped together.

Why it costs you: AI engines love FAQ blocks. They quote them directly in answers. Your competitors' FAQ pages are getting that quote space; yours could.

Who fixes it: You. Pick your busiest service page. Write 3 to 5 questions a real customer asks (price, timing, area, guarantees) and answer each in 2 to 3 sentences. Your developer formats them as a normal FAQ list. We pick them up automatically on the next audit.
High priority AI engines miss you on 2 customer questions

What's wrong: AI engines named your site for some questions but missed you on these: "Acme Plumbing pricing", "best Phoenix plumber".

Why it costs you: Each missing question is a real customer who asked exactly what you sell — and got pointed somewhere else.

Who fixes it: You. For each missing question, ask yourself: do I have a page that clearly answers it? If yes, the page probably needs a clearer headline or summary. If no, write a page that does. iMakeMVPs can also write and ship those pages for you.
Medium priority Tighten up the FAQ block on this page

What's wrong: We found an FAQ-shaped section on a page but couldn't pull enough question/answer pairs from it to write the FAQ name tag.

Why it costs you: AI engines lift FAQ answers directly into chat replies. Without the right markup, the AI may quote your competitor's FAQ instead.

Who fixes it: Your developer. Format the FAQ as a clear list of questions and answers (most common pattern: <details><summary> blocks or H2/H3 headings ending in "?"). We'll pick it up next run.
Medium priority Show the page-trail on your inner pages

What's wrong: Your inner pages don't show a clear path from the home page (Home → Services → This page).

Why it costs you: AI engines use the page-trail to understand how your site is organized. Without it, your inner pages are harder to surface in answers.

Who fixes it: Your developer. Add breadcrumb links at the top of each inner page. About 15 minutes site-wide.
Low priority 1 of your pages don't have a one-line summary

What's wrong: 1 of the 3 pages we checked have no one-line page summary (the meta description).

Why it costs you: Pages without a summary often get skipped by AI engines, or the AI guesses and gets it wrong. You're letting AI describe your business in its own words instead of yours.

Who fixes it: You and your developer. You write a short summary for each page (about one sentence, 120–160 letters). Your developer adds it to each page. About 5 minutes per page.

Files for your developer

Three files we generated from your audit. Forward this report to your developer, or upload them yourself.

Code for your site (paste into <head>) — schema.jsonld

Send this code to whoever maintains your website. They paste it into the <head> of every page. That's it.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "name": "Acme Plumbing",
      "logo": "https://acmeplumbing.com/og.png",
      "description": "Phoenix's most-trusted plumber"
    },
    {
      "@type": "WebSite",
      "name": "Acme Plumbing",
      "url": "https://acmeplumbing.com"
    },
    {
      "@type": "Service",
      "name": "Drain Cleaning",
      "offers": {
        "@type": "Offer",
        "price": "89"
      }
    }
  ]
}
</script>

llms.txt — short AI guide file (install at https://acmeplumbing.com/llms.txt)

Drop this file into your site's public folder so it's reachable at the address above.

# Acme Plumbing

> Phoenix's most-trusted plumber. 24/7 emergency service.

## Services
- [Drain Cleaning](https://acmeplumbing.com/services/drain-cleaning)
- [Water Heater Repair](https://acmeplumbing.com/services/water-heater)

llms-full.txt — long AI guide file (install at https://acmeplumbing.com/llms-full.txt)

Same idea as llms.txt, with more detail. Drop into your site's public folder.

# Acme Plumbing

> Phoenix's most-trusted plumber. 24/7 emergency service. Licensed, insured, family-owned since 1998.

## Services we offer

### Drain Cleaning
Same-day drain cleaning across Phoenix and Scottsdale. Starting at $89.

### Water Heater Repair
Common issues we fix.

Want this fixed without lifting a finger?

We do every fix in this report for you — name tag data, AI guide file, FAQ blocks, the works. One flat fee. Two weeks.

Get this fixed for me →

Or reply to the email this report came in. Sam reads every one. — sam@imakemvps.com