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iMakeMVPs
Case Studies

Real Businesses.
Live Builds.

These are real client jobs, in build right now. Each one is built for that business. Nothing is pulled off a shelf. No two look the same, because no two shops work the same way.

HVACSan Diego, CAAgentic AI Operating System + CRM + Managed Website & BlogLaunching

Everglade Heating & Air

The Challenge

Most HVAC companies live inside the owner's head. SOPs sit in binders nobody opens. Policies get re-explained ten times a week. New techs take months to ramp up.

Out in the field, techs hit odd cases every day. A weird permit question. A warranty gray area. A customer asking about a policy nobody wrote down. They call the office. The office is already swamped.

The owner becomes the bottleneck for every decision. Growth slows. Mistakes get expensive. Knowledge walks out the door whenever someone quits.

What We're Building

We're designing an agentic AI-first HVAC company from the ground up. Workflows, steps, automations, rules, and policies are built around AI from day one. Not bolted on after.

Techs in the field pull up SOPs just by asking. They ask on site. They get the right SOP back in seconds. Policy answers come in real time, while the customer is still there.

A 24/7 internal AI "employee" lives inside the CRM. It spots tasks. It pulls up client details on demand. And it runs its own email inbox for staff requests and help. The team gets a teammate that never sleeps and never forgets.

Outside the business, we run the website and blog. The site is built for how AI engines read. We post on a schedule, so the blog never goes stale. It answers questions inside the company. Now it answers customers outside it too.

What This Unlocks

  • Reduces the owner-as-bottleneck pattern that caps most HVAC shops
  • Techs stop hunting for SOPs or waiting on callbacks
  • Same answer to a policy question, every time
  • Builds institutional knowledge that lives outside one person's head
  • Frees the office team from triaging every internal question
  • Gives every new hire the same on-ramp from day one
  • Builds visibility in Google and in AI answers
  • Gets named by ChatGPT when people ask who to call

Outcomes are described, not scored. We do not publish results until the client has measured, checked, and approved them.

Build Phase

Discovery
Design
Build
Testing
Launch
Auto RepairSpring Valley, CAAgentic AI for Shop Operations + CRM & Invoicing + Managed BlogLaunching

All Auto Repair

The Challenge

Plenty of auto shops still run on paper. Estimates get scribbled on a notepad. Invoices get re-typed in two or three places. Customer info lives on sticky notes or in someone's head.

Off-the-shelf shop software is built for chains. It is bloated, costly, and full of tabs nobody uses. The screens confuse techs who did not grow up clicking menus.

Manual entry eats hours every week. Mistakes cost real money. Customers wait while paperwork shuffles around the shop.

What We're Building

We started with one small build. A lite CRM plus a custom estimate and invoice app. No bloat, no 50-tab dashboard. The app is shaped around how this specific shop actually works. One screen to write an estimate. One tap to turn it into an invoice. Customer info stored once, reused everywhere.

From there we connected an agentic AI to shop operations. It works off the shop's own data, not a generic template. So the answers match how this shop really runs. Not how a software vendor assumes a shop runs.

We also run the blog. Steady content gives the shop something to be found for. That counts in Google and in AI answers. It beats fighting over the same three directory listings as everyone else.

We kept the extend-on-a-schedule approach from version one. Regular calls decide what we build next. We go off what the shop actually runs into. No guessing up front, no over-building.

What This Unlocks

  • Cuts manual data entry on every job
  • Removes the "type it in three different places" workflow
  • Gives an old-school team a tool they will actually use, every day
  • Replaces paper trails with structured, searchable customer history
  • Simple enough for any tech to learn in one shift
  • We extend it on a real schedule, from real shop feedback
  • An agentic AI that runs on the shop's own data
  • The shop reports more inbound customer calls since the work went live
  • A content trail the shop gets found for

Outcomes are described, not scored. We do not publish results until the client has measured, checked, and approved them.

Build Phase

Discovery
Design
Build
Testing
Launch
Beauty SalonEl Cajon, CAGEO/AIEO Website + Social Media ManagementActive Build

Hair Palette Beauty Salon

The Challenge

Most salons live and die by local search and word of mouth. Someone new in town wants the best salon. They ask Google. Now they ask ChatGPT too. A salon invisible to both loses the booking before the phone ever rings.

The old playbook was a basic website and a social page nobody updates. That will not get you named when AI engines answer "best salon near me." It will not keep a feed busy enough to stay top of mind either.

Running the chairs is a full-time job. Nobody behind the chair has time to write content. Or build a site for AI. Or post every week on every platform.

What We're Building

We are building a website set up for SEO, GEO, and AIEO from the ground up. The salon shows up in normal search. And AI engines name it when people ask who to book.

Structured data, service pages, and FAQ content are written the way AI engines read them. The salon becomes an answer, not an afterthought.

We pair the site with managed social media. It is a steady on-brand feed. It keeps the salon visible between visits, with no extra work for the team.

What This Unlocks

  • Builds visibility in Google and in AI answers like ChatGPT
  • Turns a dead website into one AI engines can actually read
  • Keeps social channels active and on-brand without pulling staff off the floor
  • Captures new-in-town searches that used to go straight to competitors
  • One system for web, content, and social. Not three loose ends

Outcomes are described, not scored. We do not publish results until the client has measured, checked, and approved them.

Build Phase

Discovery
Design
Build
Testing
Launch
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